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Influencer 101: How They Make Money And How Much They Earn


Influencer marketing is on the rise. People see bloggers as the new age celebrities and role models. More and more young people want to pursue a career of an influencer – just like all the kids who wanted to be astronauts in 1960s or action movie actors in the 1990s.

In all these cases barely anyone understands the amount of work behind the 5 minutes of fame. However, it’s pretty clear how astronauts and film stars make money. At the same time, not too many people understand exactly how – and how much – can an influencer earn. Here are some of the most obvious ways:

1. Sponsored Posts

The most obvious way for the influencer is a sponsored post – a blog entry, picture or a video where a certain product is described and recommended. This type of promotion is so popular that you have most likely seen at least a dozen posts marked with #promo or #ad in the past 7 days.

How much it pays: the cost per post depends on the number of followers. Micro-influencers can charge $100+, while bloggers with a larger audience can start at $10,000 is they have 1M+ subscribers.

2. In-person endorsements

Although influencers normally become popular online, any offline appearance makes their fans go crazy. This is why it is becoming increasingly popular to invite bloggers and influencers to store openings, festivals, conventions, and exhibitions. Along with the impact on those present, this brings good media coverage, so even more people talk about the brand.

How much it pays: there is no universal price tag – the size of paycheck depends on the type of event. Normally, micro-influencers should expect at least $1,500 and lots of exposure as a bonus.

3. Exclusive Contracts

A more advanced form of cooperation between a brand and an influencer suggests that the latter will refrain from promoting similar products or support the brand’s competitors. While some companies believe that this is the only way to work together, others are prepared to throw in some extra cash to make sure that there are no controversies during the promo campaign.

How much it pays: to secure an exclusive contract, some brands are willing to pay 5%-20% on top of the already negotiated price per post. Again, most companies do not plan an extra budget for this as they consider exclusivity to be the industry standard.

3. Monetizing YouTube channel

Some influencers don’t really want to deal with each individual advertiser separately – they are just focused on producing great content and let the built-in monetization services do the rest. Monetization is, essentially, allowing platforms like YouTube build paid ads into your content. When the ads are shown, YouTube shares advertising revenue with the influencer.

How much it pays: even for bloggers whose videos get 30K-50K video views a day, monetization income is rather low – monthly earnings will amount to ~$400 unless the ad gets many clicks on it.

5. Affiliate Program

Get a man make an Instagram post and you will a few customers the following day. Give the man an affiliate link and you will consistently get new customers every day. Why? Well, because you share revenue. Affiliate programs happen to be very effective because they don’t cease to motivate influencers of all sizes to get people to buy from you and get a small cut from each sale you make.

How much it pays: on average, retailers are prepared to share 3%-5% from the product price, so, the more expensive the product is, the better deal an influencer gets.

Being an influencer is hard and doesn’t bring quick profits. However, when done right, it can earn a good living. It’s never too early or too late to start a career as an influencer – you can find bloggers of all ages and interests on influencer marketing apps like AdsVive – and, if you feel that you can create quality content that people will love, you can become one of them.

#adsvive, influencer app, influencer marketplace, influencermarketing