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10 Things You Should Know About Influencer Marketing

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Influencer marketing is a relatively new way of promoting your products, so there is a high chance that most people know very little, or, worse yet, have a completely wrong idea about it. However, the potential profits that influencer and blogger outreach campaigns can bring are a very good reason for business owners to take some time for research.

Here are the 10 things you should definitely know about influencer marketing:

1. INFLUENCER MARKETING WORKS

The emerging market of influencers is expected to grow 5x by 2020. The reasons are very simple: influencer-backed campaigns work. On average, each $1 invested in the outreach campaigns brings $5+ in returns – this makes it one of the most effective and the least time-consuming promotion channels.

2. SIZE DOESN’T MATTER – MICRO-INFLUENCERS CAN BRING MACRO PROFITS

Flashy celebrity endorsements we see in the media give us an idea that you need to go for the most famous people and invest loads of money if we want to successfully promote a product. This couldn’t be more wrong – micro-influencers, i.e. people with under 5,000 followers, are more cost-effective for most businesses as their audience is more local and shares more interests.

3. IT’S ALL ABOUT TELLING A STORY

Since, essentially, influencer marketing is basically a regular person telling other regular people about a product or a service, there is no room for esoteric, broad and philosophic messages. It’s very simple: Person X uses product Y because…. Simple stories are easily perceived by the followers, and, what’s more important, sound both legitimate and relatable.

4. VIDEOS FEATURING YOUR PRODUCT ARE MORE IMPACTFUL THAN PICTURES

Visual content is essential. When it comes to choosing between single image and a slideshow or a video, more and more marketers opt for the latter because the video format is becoming increasingly popular – more than 75% of people view online videos at least once a week. Besides, video content lets you better showcase the product and even show how it can be used.

5. THE BEST PROMOTERS ARE YOUR CUSTOMERS

It’s very hard to make a product that everyone likes. It is, however, easy to find someone who already loves and uses your product. If this person also happens to be an influencer, you’ll get the best possible promoter – the emotions expressed in the promotional materials will be real. There is also a good chance that the influencer who happens to be your customer can offer a product usage story that will be more convincing than any ad message you come up with.

6. INFLUENCER PROMOS ARE STILL ADS

You should keep it in mind that, although the influencer campaigns may look like recommendations, they are still legally equal to the regular advertisement and should be marked in a corresponding way. Even if you advertise outside the USA (where the Federal Trade Commission already requires to mark the influencer marketing posts with clear hashtags), it’s a good idea to stay on the safe side and make it clear that the promotion is paid for. Play fair.

7. INFLUENCER DOESN’T HAVE TO BE A REAL PERSON

The rise of public pages and messenger channels made it possible for the influencer – or a whole group of them – to endorse something without putting their name on it. If you think about it, such groups are just the 21st-century version of a cartoon-like mascot that could easily convince you to buy a breakfast cereal of a certain brand.

8. THE FOLLOWERS OF THE INFLUENCER SHOULD BE REAL, THOUGH

You cannot invest your time and money into working with the influencer unless you are sure that their audience is real – no bots or fake accounts. There is a number of ways you can check this – scroll through the latest posts, see how many people like and comment them and whether the comments make sense. An influencer with 10K+ followers and 10-50 likes on recent posts is bad news.

9. QUANTITY DOES NOT EQUAL QUALITY

Some people like to play big, no matter what they do. They think: Why work with just one blogger when I can work with 10 or 20? They are wrong, though – a carpet bombing of heartfelt testimonials and recommendations actually makes the whole campaign look overwhelming and fake. Just like with any other ads, remember about moderation.

10. INSTAGRAM DOESN’T HAVE A MONOPOLY FOR INFLUENCER MARKETING

Sure enough, Instagram is the first place people bring up when it comes to influencer marketing. However, it’s not the only place where online communities, fandoms, and blogs exist. Stay open-minded and try promoting your product on Snapchat, Twitter or Facebook if you are offered to. The only key to success is experimenting.

Now that you know more, you can go ahead and try influencer marketing for your business. If you don’t know where to start, get AdsVive – an easy-to-use influencer marketing app that will help you find the best people to promote your products and services. Good luck!

#adsvive, influencer app, influencer marketplace, influencermarketing

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